ARTIST: CRAIG DAVID

SONG TITLE: WHO YOU ARE FT. MNEK

OBJECTIVE: LYRIC VIDEO, BRANDING, ARTWORK, PROMOTION, PRESS & PR

Craig David and MNEK’s sensational collaboration, “Who You Are,” propelled them to great heights of success. The accompanying music video has garnered an impressive 4.1 million views, with an overwhelming 41k video likes. Through a brilliant combination of strategic marketing and a deep understanding of Craig David’s fan base, the song became an instant global hit, captivating audiences worldwide.

ACCOMPLISHMENTS

  • 4.1 MILLION VIEWS & 41K LIKES
  • LYRIC VIDEO HIT YOUTUBE TRENDING
  • 16,406,804 SPOTIFY STREAMS
  • 20+ MAJOR PRESS PLACEMENTS
  • CONTENT CREATION REACHED MILLIONS

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